We are pleased to be the first store in Utah to carry Naked & Famous Denim. So whats the big deal with Naked & Famoous, and Rare and Raw Japanese Denim? Glad you asked. Raw denim is what’s next with denim. N & F use only unique and rare denim fabrics from Japan. THe prestigious mill in Japan, from which we import all our fabric, is committed to producing only the best (and most expensive) denim in the world. Throughout each step in the denim production (weaving, dyings, finishing…) the mill uses a combination of old school and modern methods and practises. So much culture and history is poured into the fabric so that it can be appreciated by the denim purist. They keep all their jeans raw and simple. No washes, no embroidery, no gimmicks…just the best fabric in the world. True denimheads and newcomers can enjoy these special fabrics at a reasonable price.

For those of you who dont know, selvage denim is a rare vintage fabric made on old school shuttle looms that were orginally patented around 1924. The edges of the fabric are sealed closed during the weaving process creating a “self edge” , hence the term “selvedge denim”. Selvedge denim is typically heavier, more durable, and of superior quality than other denims. It is also far more expensive and difficult to produce this fabric and to maintain these rare and early machines. The cotton yarn is also dyed in a unique process called Long Chain Dyeing, which is much more time consuming and tedious than other methods. The result is a deeper indigo color and unique touch.

Come see these amazing and rare jeans for yourself @ unhinged today!!